She Sells With Strategy: Instagram, Funnels & Email That Converts

The Niche Lie That’s Keeping You Invisible on Instagram

Teasha Leigh Season 2 Episode 2

When you hear "you need to niche down," it can feel like someone's saying: You don't know what you're doing. You're missing something obvious.

But that's not true. Most business owners are crystal clear about who they serve. A salon owner knows she serves people who want great hair. A gym owner knows she serves people who want to get stronger. A medical practitioner knows she serves patients who want care.

It's not the audience part that's unclear. The disconnect is the language.

The marketing world has turned "niche" into this intimidating concept. When really, it's about consistency and clarity.

And once you see it through that lens, everything starts to click.

So today, I want to give you the simplest, clearest breakdown of what niche really means, and how to actually use it in your content without feeling boxed in or overwhelmed.

And yes… I'm bringing Harry Potter to the table. Because once you hear it explained this way, you'll never think about niches the same again. Ready? Let's get into it.

Get A Focused, Niche-Based Instagram Content Strategy To Help You Never Run Out Of Content Ideas Again.